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We have already talked about how the VETting Green project, which promotes education and training in the fight against greenwashing in the textile and footwear industry, is aligned with one of the major contemporary concerns in the field of sustainability: the misinformation that companies generate about their ecological practices. This phenomenon affects industry and companies,…

Today, the term “greenwashing” is well known, referring to the practice of brands using unsubstantiated or misleading environmental claims to enhance their image or the one of their products or services. But where does the term “greenwashing” come from? The term “greenwashing” was invented by a student named Jay Westerveld back in the 1980s. At…

In recent years, the agenda of governments, companies, and international organisations has prioritised sustainable development in our industries, including the textile and footwear industries in order to reduce their environmental impact. As a result, there has been a growing promotion of resource efficiency aimed at a circular economy that mitigates the environmental impact of these…

In today’s world, sustainability is no longer a trend, it’s a necessity. As the environmental impact of industries like footwear and apparel becomes more evident, professionals and consumers alike must deepen their understanding of green practices, responsible production, and sustainable marketing. That’s where the VETting Green educational platform comes in. What is the VETting Green…