Author: admin
-
Empowering the Next Generation: How Youth Can Combat Greenwashing and Promote Ethical Consumption
We have already talked about how the VETting Green project, which promotes education and training in the fight against greenwashing in the textile and footwear industry, is aligned with one of the major contemporary concerns in the field of sustainability: the misinformation that companies generate about their ecological practices. This phenomenon affects industry and companies,…
-
Greenwashing: The Origins, the Impact, and How to Spot It
Today, the term “greenwashing” is well known, referring to the practice of brands using unsubstantiated or misleading environmental claims to enhance their image or the one of their products or services. But where does the term “greenwashing” come from? The term “greenwashing” was invented by a student named Jay Westerveld back in the 1980s. At…
-
Sustainable Approaches in the Footwear and Textile Sectors
In recent years, the agenda of governments, companies, and international organisations has prioritised sustainable development in our industries, including the textile and footwear industries in order to reduce their environmental impact. As a result, there has been a growing promotion of resource efficiency aimed at a circular economy that mitigates the environmental impact of these…
-
Discover the VETting Green Training Course: Elevate Your Sustainability Knowledge!
In today’s world, sustainability is no longer a trend, it’s a necessity. As the environmental impact of industries like footwear and apparel becomes more evident, professionals and consumers alike must deepen their understanding of green practices, responsible production, and sustainable marketing. That’s where the VETting Green educational platform comes in. What is the VETting Green…
-
Is Your Company Ready to Fight Greenwashing?
The survey “Is Your Company Ready to Fight Greenwashing?” was conducted to assess industry preparedness, reaching 74 companies across Portugal, Spain, Italy, and Greece. The survey revealed that 88% of respondents are small businesses in the footwear industry, with 50% having a designated employee for social and environmental issues. Around 51% of companies comply with…
-
Sustainable policies impacting the footwear and apparel industries
VETting Green aims to promote transparency and a shared understanding of sustainable practices, helping to prevent greenwashing in the footwear, apparel, and related sectors. The goal of the Policy Brief is to highlight existing policies and pave the way for the development of new ones that enable public bodies and stakeholders to achieve climate neutrality…
-
The Digital Product Passport: promoting transparency and traceability
The European Union (EU) is creating a legislative framework to facilitate the green transition across the EU, encouraging the potential of digital tools to enhance sustainability. A cornerstone of the EU’s sustainable tools is the Digital Product Passport (DPP), an electronic information system for specific consumer product groups. It was established by the Ecodesign for…
-
True Sustainability: A Human Rights Issue
In 2023, the UN called for ‘eliminating the promotion of over-consumption’ to combat greenwashing in products, highlighting the need to ‘eliminate all messages that falsely promote sustainability’. This was one of the key points presented by the United Nations (UN) in the Sustainable Fashion Communication Playbook, a document that provides a shared vision, principles and…